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Tuesday, September 07, 2010

Career Advisor

what it means to be a Business Development Manager?

I have an urgent question for you: I would like to know what it means to be a Business Development Manager in a multinational company ? What would be the responsibilities and qualifications of the job holder ?

S. S. (Egypt)

Replying:

Dear Ms. S.

Business Development Manager is one of those job titles that could mean different things in different companies. There is no standard description for like say "Chief Accountant" or "Sales Manager" etc... In many organizations it refers to opening new markets, exploring new products / services, or identifying alliances and joint ventures. So from this description, you will find it involves some market research, some marketing, some business planning, some feasibility studies etc... usually the role ends when a regular department or an other organizational entity takes over the responsibility of that initiative (project). Examples for this would be the Olympic Group investigating an alliance or joint venture with Sony... which was handled by Business Development and when the opportunity was fully assessed and the details agreed upon, another entity within the group was responsible for it. Similarly, in Orascom Telecom, identifying new companies to operate in, or an alliance with an internet service provider or a content provider would probably be handled by Business Development. In other cases / companies, business development may be referring to sales, just a fancier way to call sales, specially in the cases of complex projects not simple products or services, examples would be construction companies and large software solutions companies. The role here involves market research, creating awareness, networking will all potential buyers of the services, following up on proposals etc...

The American University in Cairo has a Business Development Manager, responsible mainly for fund raising (ie. promoting the concept of donating funds and contributions to the university to help finance its growth and activities).

The above applies to multinational companies or any other type of business.

We hope the above was of some use to you.

Good Luck